Team Coalesce

Biography

The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States from June 12 to July 9, 2023, to celebrate the 52nd birthday of Grimace, the purple milkshake-loving character from McDonaldland. The shake was then introduced in Canada for a second limited run the following year, starting on May 14, 2024. Grimace is purple. The shake gained popularity on TikTok and YouTube with the #GrimaceShake trend, where users filmed themselves drinking the shake and then finding themselves in ominous, staged situations. McDonald's said they did not orchestrate the TikTok trend but benefited in sales from the increased attention. Part of McDonald's promotion of the drink involved McDonald’s paying Fandom to replace the McDonald’s Wiki page for Grimace with a promotional advertisement, which angered some fans.